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Please Make Sure You Have Read All of the Points Below Before Submitting Your Entry

For more information, please download our entry toolkit here.

  • The PRCA DARE Awards are open to all parties involved in the use of PR and communications; PR consultancies, freelancers, in-house communications departments, digital agencies and media owners.
  • Do ensure you have sought permission for the right to use the intellectual property of the brand or client entered.
  • Organisations can submit multiple entries into all categories. Companies or individuals can submit entries on behalf of themselves or others.
  • Organisations can enter the Awards as many times as they like per category, but can be shortlisted a
    maximum of 3 times per category.
  • There is no official format provided for your Award entry, allowing you to be as creative as you wish.
    However, entries in the Campaign Categories should demonstrate: strategy and research, execution, creativity, originality, effectiveness and results. For Team categories entries should demonstrate:
    Agency Team:
  • Clients: retention, growth, and performance.
  • People: commitment to development and diversity, innovative practices and employee engagement.
  • Financial: performance, growth, and acquisitions must be disclosed.
  • Innovation: investment in infrastructure, new client products, and/or new approach to staffing.
    In-House Team:
  • People: commitment to development and diversity, innovative practices and employee engagement.
  • Financial: performance, growth, and acquisitions must be disclosed.
  • Innovation: investment in infrastructure, new client products, and/or new approach to staffing. In the Individual Categories, judges will mark your entry on the following criteria; leadership; initiative; performance and contribution; colleague/client references.
  • All entries that are made into the Campaign Award Categories must be focused on work carried out
    between the 31st March 2023 and 20th March 2024 (the closing date). A substantial amount of the
    campaign work must have occurred during this time, but the campaign does not need to have been
    started or completed during the eligibility period.
  • For categories recognising the performance of teams or consultancies rather than individuals of campaigns, financial and other figures should relate to your most recent financial year.
  • Entries that exceed the 1,000 word count limit over a maximum of 4 sides of A4 will be void
  • Entries must be submitted as either a Word document or PDF
  • Entries must be submitted online with the relevant documentation
  • It is the entrants responsibility to seek and ensure permission has been granted for the right to use the intellectual property of the brand or client entered
  • Judges will assume that campaigns using celebrities or other associations have been paid for their involvement unless stipulated otherwise
  • If the campaign is integrated, when demonstrating results please state the PRs involvement and outline the activity of the other marketing disciplines

Payments:

  • Payments must be made in £ sterling:
  • Payments must be paid by card online or by bank tranfer, via an invoice generated on the entry website.
  • VAT refunds are available for those with a valid exemption certificate

For more information, please download our entry toolkit here.

Feedback on Entries

Due to the volume of entries and demands on judges’ time, we are unable to guarantee feedback on entries. Where you would like feedback, please let us know, and if we are able to provide it, we will do so. Please contact dareawards@prca.org.uk for further details.

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