The Leading PR Awards for UK's Regions and Nations!
The PRCA DARE Awards seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts across eight regions.
This year’s awards again give you the opportunity to encourage your team, make your mark, expand your network, and gain global recognition from the world’s largest PR association. Give your teams something to smile about as we come together as an industry to celebrate your success!
The PRCA DARE awards are open to all parties involved in the use of PR for communications purposes across the UK including PR consultancies, in-house communications teams, digital
agencies, marketing teams, and media owners. And remember… we’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals, like you, maximise their value to clients and organisations.
2024 Pricing:Campaign and Team Categories:
PRCA member early bird entry: £140+VAT
Non-member early bird entry: £190+VAT
PRCA member standard entry: £185+VAT
Non-member standard entry: £220+VAT
Professional of the Year Award: Member £100 + VAT | Non-member £125 + VAT
Rising Star of the Year Award: Member FREE TO ENTER | Non-member £50 + VAT
|28th February 2024
|20th March 2024
|19th April 2024
|Throughout May, June & July 2024
This award recognises work focused on services or brands targeted at the business or not-for-profit markets and relates to work that involves the promotion of products and services from one business to another.
Charity/ Not-for-Profit Award
This award recognises exceptional PR campaigns delivered by or on behalf of charities or social enterprises.
Consumer Relations Award
This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public or charitable sectors.
Employee Engagement Award
This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos.
Best use of Data and Analytics Award
This category is aimed at establishing the best campaign or programme using reporting and measurement. You should detail how the reporting or measurement programme was innovative, how it was conceived, and the benefits gained. This could be a one-off campaign or for an ongoing programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.
Digital and Social Media Award
This award recognises campaigns that include a large element of digital and social media work, whether on their own or as part of an integrated programme of PR and targeted marketing activity.
Diversity and Inclusion Award
This award is open to PR agencies or in-house PR teams. The award will recognise campaigns championing diversity, inclusivity and change within the industry. This could be any internal or external campaign. The winning entry will show clear evidence of the positive impact that the work is having on diversity within the wider industry.
Event/ Launch of the Year
Entries in this category should demonstrate how PR has been effectively used to launch a new product or service, built an audience for an event or developed a relationship with the public to secure the reputation of the event, product or service.
Integrated Campaign of the Year
This award recognises work that uses integrated communications, led by public relations, in order to achieve excellent results.
Low Budget Campaign Award
This award recognises campaign on a budget of less than £10k that has been delivered to achieve excellent results.
Media Relations Award
This award recognises campaigns that use targeted media relations to achieve excellent results.
Public Sector Award
This award recognises work by or on behalf of central government, local authorities, NHS trusts, fire authorities, police forces, executive agencies, non-departmental bodies.
Recognising societal need, impact made, employee engagement, CEO activism and links to the UN Sustainable Development Goals. The winning entry will need to show clear evidence of the campaign’s ultimate impact, as well as demonstrating a strong link to business objectives. One-off campaigns with a strong rationale will still be considered.
Professional of the Year
This category is open to any individual, agency head, freelancer or independent consultant. The individual will have shown outstanding performance, made a significant contribution to the industry and to their organisations. Judges will look for an impressive client list, client retention, evidence of quality work and results, innovation and implementation of creative ideas.
Rising Star of the Year
Open to NextGen* Individuals in both consultancies and in-house teams. The winner will be recognised for an outstanding performance within their organisation and to the wider PR industry. Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.
*A NextGen individual is anyone under the age of 30 years old at the time of the final entry deadline on 20th March, 2024
In-house Team of the Year
This category is open to any UK in-house private, not-for-profit or public sector PR and communications team. Judges will look for the role of PR and communications play in the wider organisation, effective use of resources, implementation of creative ideas and general contribution to the organisation’s objectives. As with all team categories, judges will mark your entry against the following criteria: team performance, staff, financial, and innovation.
New Consultancy of the Year
This category is open to any UK-based consultancy, whether multi-discipline or niche, founded up to 24 months prior to the entry deadline, 20th March 2024. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity. Please outline initiatives you may have in place to encourage under-represented groups.
Small Consultancy of the Year
This category is open to any consultancy up to 10 staff, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and implementation of creative ideas. More information can be found in our entry toolkit which you can download on the homepage.
Medium Consultancy of the Year
This category is open to any consultancy up to 11-25, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and implementation of creative ideas. More information can be found in our entry toolkit which you can download on the homepage.
Large Consultancy of the Year
This category is open to any consultancy with 26 staff or over, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and implementation of creative ideas. More information can be found in our entry toolkit which you can download on the homepage.
Team Culture and Community Award
A Culture and Community Award highlights the agencies and in-house teams who are going beyond serving their clients and customers. They’re serving their people and the societies they’re part of and trying to make a difference. More information can be found in our entry toolkit which you can download on the homepage.