All our entries are independently judged by a carefully selected panel of industry experts and insiders.

Judges will score and pick the winners in each of the 19 categories for each region from information provided and research done on the individual entries.

Ruth Allchurch

Managing Director, Cirkle |

The PRCA's previous 'Consultancy Head of the Year', Ruth has 16+ years global PR experience, both agency-side (including Weber Shandwick and Cohn & Wolfe) and in-house where she was Head of Brand PR for Diageo Western Europe.  Ruth leads Cirkle’s 45-strong team across the agency’s impressive client portfolio including Morrisons, PepsiCo, Premier Foods, GSK, Pernod Ricard UK and the happy egg co. Ruth is a  Fellow of the PRCA,  Chairman of its Consumer PR Group and as well as sitting on industry judging panels, she is a mentor for the PR Week/Women in PR initiative.

Nathalie Agnew

Managing Director, Muckle Media |

Nathalie Agnew formed Muckle Media in 2012. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, Nathalie has significant experience across many sectors, from launching sushi at Butlins to overseeing trade and business campaigns for some of the world’s biggest technology firms. In 2015 Muckle Media bought Platform PR, forming the Highland’s biggest communications consultancy.

Nathalie specialises in working with brands to create impactful marketing programmes which meet business or organisational objectives, using creative approaches to ensure excellent ROI. Brands Nathalie has worked with include British Airways, Butlins, Casio, Entrepreneurial Spark, Musical Fidelity, Ready Steady Gallop, Easynet, Tata Consulting Services, The Employee Relations Institute and the V&A Museum Dundee.

Nathalie holds a BA in Communication from Napier University and a certificate in Direct Marketing for the Institute of Direct Marketing. Nathalie is a member of the IoD, Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA).

Mario Ambrosi CMPRCA

Anchor Trust |

Mario Ambrosi CMPRCA is a communications professional with many years’ experience in journalism, public relations, internal communications and public affairs. He began his career as a journalist on regional and national newspapers and magazines and was editor of www.insidehousing.co.uk and assistant editor of Inside Housing magazine. He joined Anchor, England’s largest not-for-profit provider of housing and care to older people, in 2005. He was promoted to Head of Communications and Public Affairs in 2009 and Head of Policy and Communications in 2016. He His work has appeared in most of the national press and he has blogged regularly for The Guardian. He qualified as a journalist with the National Council for the Training of Journalists and holds a CIPR Diploma. He is the joint Chair of the PRCA’s Charities and Not-For-Profit Group and a Trustee of the Employers’ Network for Equality and Inclusion.

Louise Andrews

Associate Director, Wildfire PR |

Louise has worked in tech PR for 18 years and has an impressive range of experience and knowledge that spans multiple aspects of the IT and communications market.

Enterprise IT has been a focus for Louise throughout her career, spanning application development, business communications technology, data centres, security, business intelligence and cloud-based services. She has also worked with numerous brands in the martech space, applying her understanding of how data and technology can combine to transform marketing and customer experience strategies.

Louise excels at the strategic management of PR programmes and leads pan-European PR networks for a number of clients. She combines a creative flair and understanding of client markets with a hands-on approach to deliver results. Louise is a member of the PRCA Council.

Katy Barden

PR & Communications Team Leader, NEC Group |

I head up the in-house PR and Communications team at the NEC Group, one of the world’s leading venue management companies.

I previously worked in elite sport, with highlights including the IAAF World Cross Country Championships in Edinburgh (2008) and the London 2012 Olympic and Paralympic Games.

Chris Calland CMPRCA

Associate Director, Hanover Communications |

Chris is a public relations, corporate affairs and crisis management expert with over a decade’s worth of experience in advising clients ranging from start-ups and charities, to public bodies and trade associations, to major multinational businesses. His sector experience spans energy, education, FMCG, healthcare, life sciences, publishing, professional and legal services, and sports.

Having begun his career in political lobbying and PR, Chris originally joined Hanover in 2013, working as a Senior Account Director before moving to Freud Communications in 2016 as an Associate. He re-joined Hanover’s expanding team in 2017 and now co-leads the corporate practice with a particular focus on crises, change management and corporate profile-raising.

A political studies graduate of the University of Leeds, Chris appears regularly in the media as a commentator on communications, including writing for PRWeek and the Guardian Media & Tech Network, as well as appearing on BBC News, Sky News and Al Jazeera. He also Co-Chairs the Crisis Group of the UK’s Public Relations & Communications Association, as well as sitting on the PRCA’s Council.


Nathaniel Cassidy

Managing Director, 3ManFactory |

Nathaniel Cassidy is Managing Director of independent marketing agency, 3ManFactory. Over 10 years experience in marcomms, an active and vocal member of the UK PR Council, Chairman of the PRCA North West Group. 3ManFactory are the agency that other agencies turn to when they need to upskill their social media knowledge. 

Jenny Caven

Head of External Affairs, Slimming World |

As Head of External Affairs at Slimming World Jenny is responsible for increasing recognition of Slimming World’s reputation as a leading global weight loss organisation. She leads in-house teams responsible for Public Affairs, PR, Marketing, Social Media, Nutrition and Research and Partnerships. Her focus is on creating strategic alliances across a number of stakeholder groups to build awareness of Slimming World’s methods, communicate the brand values and establish integrity and trust in the company’s weight loss programme through evidence of effective behaviour change. She believes passionately in finding the most effective ways to help people to develop healthier lifestyle habits for better physical, emotional and mental wellbeing.

A Chartered PR Practitioner, Jenny has met the U.K. Chartered Institute of PR’s rigorous criteria for professional standards, knowledge, capability and ethical practice.

Jenny started her career in international journalism and quickly moved in Corporate Communications. In her career she has worked as a freelance journalist, editor and copywriter. She has worked in local government and with a number of non-governmental organisations.

Jenny joined Slimming World in 2006 and understands the challenges of weight management having lost and gained weight over her 10 years with the company. She is currently happily at her personal achievement target weight. 

Agatha Chapman-Poole

Owner, Chapman Poole Communications Ltd |

Agatha Chapman-Poole is a former journalist and BBC TV presenter, a member of the PRCA PR & Communications Council and founder of Chapman Poole Communications. Her 17 years experience includes working with some of the UK’s biggest food, drink and hospitality brands including Coca-Cola, Domino's Pizza, George Foreman, Hilton Hotels, De Vere, Tsingtao Beer, The Pogues Irish Whiskey and Whitley Neill Gin. Agatha has worked at global PR agency Weber Shandwick, national marketing agency Golley Slater as well as small independents. She has been running her own boutique consultancy for seven years.

Daniel Cinna

Account Director, Red Consultancy |

Daniel provides strategic consultancy on multi-channel and multi-audience corporate communication campaigns to build & protect the most valuable global reputations. He sits on the PR & Communications Council, a body of senior practitioners, and chairs the PRCA's Broadcast Group.

He is a Visiting Lecturer at the University of Westminster teaching on the radio, digital & international journalism courses. Prior to this he was an editor, producer & presenter for over six years at Sky News, LBC & the Voice of Russia. He was recently shortlisted for Young PR Professional of the Year.

Jill Coomber

Co-Founder, OneChocolate |

Jill co-founded her first agency at the age of 27 alongside a female business partner with whom she still co-owns and runs the ever evolving company. OneChocolate is a PR and digital marketing agency with offices in UK, France, Germany and the US and celebrates its 25th anniversary this year.

Jill has earned a reputation for consistently delivering creative, results-focused strategies and campaigns that drive brand awareness, consumer engagement and sales growth.   She has worked across a broad range of brands from large multinationals to ambitious start-ups including Disney, Capcom, Nokia, Panasonic, Playmobil, Suunto, Hello Kitty and Coca Cola Enterprises.  Her campaigns have won awards including PRCA’s Campaign of the Year and a Cannes Digital Lion.  Jill is a member of the PRCA Council.

Frankie Cory

CEO, Mischief PR |

Frankie joined Mischief PR as CEO at the start of 2014, bringing more than two decades’ worth of experience in the industry with her – having started her own agency at the age of just 24 with a £2,500 loan from her parents, she wenton to work for organisations such as Cohn & Wolfe, FRANK and Citizen.

During her time at Mischief, Frankie has led Mischief through a period of significant growth and has overseen the most successful year for award nominations and wins in Mischief’s history, with innovative campaigns celebrated from all corners of its diverse client base, culminating in her being named Consultancy Head of the Year at the PRCA Awards.Frankie is also a member of the PRCA Council.

Caroline Coskry

Group MD, The Oracle Group |

Caroline is the managing director and founder of property marketing and communications agency, The Oracle Group.  Oracle works on behalf of a variety of property related clients across London and the Home Counties, including some of the UK’s top twenty house builders, leading housing associations, niche developers, landlords and property management companies. They are also involved with providing the PR and social media support for a number of trade associations, industry events and award ceremonies.

Max Tatton-Brown

Max Tatton-Brown runs Augur, helping fast-growing “unsexy” tech companies tackle business challenges with communications strategy. Previously, he led PR for Tradeshift from Series A to Series C and has written for Wired, the Guardian and Quartz.

Mark Dorey

External Relations Manager, Leeds Beckett University |

An adopted Yorkshireman, Mark leads the PR team at Leeds Beckett, who are this year celebrating 25 years of PR education.  He has worked in the education sector for over a decade and sits on the PRCA’s PR & Communications Council.

Steve Dunne

Chairman, Brighter Group Ltd |

Steve Dunne is chairman of the Brighter Group Ltd, the UK’s largest independent travel marketing and PR consultancy; he is chief executive of digital training and events company Digital Drums Ltd and deputy chairman of The Chartered Institute of Marketing’s travel, tourism and hospitality practice.

He is a former head of corporate communications for British Telecom Plc, HSBC and globally, South African Airways. Steve has also been a board director of four leading multinational PR consultancies including major global agency Porter Novelli.

Steve is a PR practitioner with over 30 year’s experience of working with blue chip brands, governmental departments, third sector organisations and small to medium enterprises on many award winning communications campaigns. His particular area of expertise is crisis management where he has worked on many high profile rail and air crashes, product recalls and industrial action.

He has advised a host of organisations on reputation management and digital communications including the Prime Minister’s Office, The Royal Navy, Virgin Atlantic, Arcadia Group and many banks, charities and tourist boards. He has led PR campaigns for some of the UK’s leading brands including Gordon’s Gin, Johnny Walker, Prince's Foods and Sony.

Steve is a regular Travel Weekly columnist on PR and marketing issues in the travel sector.  He is a PRCA Council member and one of the UK’s leading trainers in PR, digital and marketing communications.

Nia Evans

Co-founder, Capella  |

Nia co-founded Capella, an award-winning communications agency. A consumer specialist with some 13 years’ experience, Nia’s sector experience spans personal finance, parenting, retail, FMCG and sports. Previously communications manager for viagogo, the online ticket exchange, Nia is fluent in devising cut through campaigns across UK and Europe and managing multi-stakeholder projects. Prior to that, she worked at Porter Novelli, Ogilvy and Threepipe running brand-centric campaigns for Vodafone, HP, Betfair and Gala Coral.

Sharon Flaherty

Managing Director, Brand Content |

Sharon is the managing director of award-winning content and PR agency, BrandContent. She has worked in the financial services industry for over a decade holding in-house leadership roles with the Financial Times, MoneySuperMarket Group and Confused.com. Today, she advises global and start-up clients in tech and financial services on how to drive impactful business outcomes through content and PR.

Dean Gallagher

Account Director, Weber Shandwick Manchester |

With 7 years’ corporate PR and marketing experience, Dean’s role includes international campaign management, working with Weber Shandwick’s network of offices across the globe on multi-channel, insight-led and objective-driven campaigns. He works with businesses across a broad spectrum of sectors, from small start-ups to Fortune 500 multinationals. He also has significant experience in crisis and issues management. Dean is the current North West Chairman of the PRCA’s NextGen group, and sits on its national PR Council. He engages with Universities across the North to encourage a diverse range of talent into the industry.

Frank Marr

Co-Founder, A Marr + Associates |

Frank Marr co-founded A Marr + Associates and was included in PR Week’s ‘30 under 30’ 2015. He has been behind numerous high impact campaigns and garnered a reputation for transforming lifestyle businesses and tourism destinations. He is Chairman of the PRCA Travel and Tourism Group and guest lectures on ‘Writing for PR’ at Regents University. 

Amanda Meyrick

Chief Executive Officer, Clarion Communications |

Amanda has 25 years of PR experience within the consumer lifestyle arena and specialises in strategic development, brand guardianship and crisis management. As CEO, she works alongside Clarion’s 50+ strong team on behalf of clients such as Aldi, Unilever, Diageo, Nectar, LEGOLAND and Rowse.  Amanda is a PRCA Council Member and mentors as part of the PRCA Fast Track Mentoring Scheme.  Mum of two, Amanda is a local school governor in her spare time.

Lara Molins Caplin

Founder, LMC PR |

Lara is an independent consultant offering brands and PR agencies a range of consulting services which drives communications and marketing excellence at every stage of the marcomms process. This includes everything from brand strategy development, creating and sourcing the right virtual or fixed marcomms function and working with pr agencies to optimise client loyalty and growth. Lara previously ran the press office and b2b for Orange and EE. Prior to that Lara was at Weber Shandwick, Cohn & Wolfe and Ketchum working on brands including Coca-Cola, Diageo and Royal Mail. 

Dan Neale

Co-founder, Alfred |

Dan Co-founded Alfred with Gemma Pears, on a mission to help brands take a more integrated approach to communications. He spearheaded the creation and launch of Alfred’s influencer platform InCrowd, that connects brands and agencies with relevant influencers, providing hard metrics and data for evaluation. As a seasoned communicator, he advises a number of global brands, along with ambitious startups on how best to connect with their audience, be that the consumer, corporate or wider business stakeholders. Dan was also elected to the 2017 PRCA Council.

Alex Singleton

Communications & Marketing, Circle Health |

Alex Singleton leads communications and marketing at the hospital and rehabilitation group Circle Health. He has led communications at the Adam Smith Institute, was head of media relations at the business lobby group London First, and worked as a journalist at The Daily Telegraph.

Alex is recognised as a leading expert in public relations and is a Fellow of the PRCA and author of the best-selling book on media relations, The PR Masterclass. He is currently studying an Executive MBA at Surrey Business School and has a postgraduate diploma in crisis communication.

Ethan Spibey

Communications Professional, Government Affairs |

Ethan is a communications professional, working in Government Affairs in the City of London on behalf of financial and related professional services. He has previously worked in Westminster in public affairs and campaigning roles. Ethan is the Founder and Chair of the PRCA’s LGBT Group and also founded and directs the award winning FreedomToDonate campaign, leading on a Government review into who can donate blood. Ethan grew up in Manchester, studied at King’s College London, and in his spare time enjoys competing with the LGBT swim club he is a member of.

Jules Ugo

Managing Director, Lotus |

Jules is one of the most respected and well-known PR practitioners in the travel industry with 20 years in the field. Heralded in the PR Week Powerbook as one of the top ten travel communications professionals Jules is vice chair for the PRCA’s Travel & Tourism Group and a member of the organisation’s council.

Jules joined Lotus in 2007 after ten years with other leading agencies to develop the PR side of the business and has grown this into one of the dominant forces in travel PR. Combining senior media relationships with a strategic and creative vision that is all underpinned by clear commercial insight Jules creates effective campaigns with cut through

Jules has directed numerous high-profile campaigns and led the charge to rebuild consumer confidence in Thomas Cook whilst nurturing smaller destinations like VisitGuernsey and helping them to punch above their weight on the international stage

Prior to starting in travel PR Jules worked in TV as a stylist and creative co-ordinator working with celebrities across light entertainment and prime time television

Gloria Walker, ABC, FRSA

Associate Lecturer, London College of Communication |

Gloria Walker, ABC, FRSA, is a highly-experienced professional with international experience in delivering results based communications and public affairs programmes for organisations in several business sectors in the US, Europe, and Asia.  She is currently an Associate Lecturer at the London College of Communication and the Hult International Business School.  She is an active member of several professional associations and is serving her second term on the PRCA Council. 


Andy West

Hotwire PR |